Pick up the new iPad and suddenly, it’s clear. You’re actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. To make that hands-on experience even better, Apple have made the fundamental elements of iPad better, the display, the camera, the wireless connection. All of which makes the new, third-generation iPad capable of so much more than you ever imagined.
Four times more pixels than iPad 2. Razor-sharp text. Richer colours. The Retina display transforms the entire iPad experience. So everything looks and feels incredibly lifelike and perfectly detailed.
Everything you do with iPad, you do through its large, beautiful display. And when the display is better, the entire iPad experience is better. The Retina display on the new iPad features a 2048×1536 resolution, 44 per cent greater colour saturation and an astounding 3.1 million pixels — in the same 9.7-inch space. That’s four times the number of pixels in iPad 2 and a million more than an HDTV. Those pixels are so close together, your eyes can’t discern individual ones at a normal viewing distance. When you can’t see the pixels, you see the whole picture. Or article. Or game. In ways you never could before.
PIXEL PERFECT PERFORMANCE
The A5X chip with quad-core graphics drives four times the pixels of iPad 2, yet it delivers the same smoothness and fluidity iPad is known for. Even with all that extra oomph, the new iPad still gets an amazing 10 hours of battery life.
And its quad-core graphics processing makes everything you do on iPad feel incredibly responsive. From the little things like swiping, scrolling and pinching to the big things like editing photos in the new iPhoto, applying titles and transitions in iMovie and, of course, playing games.
You use your iPad all the time. A few minutes here, an hour or so there. And each time you press the Home button or open the Smart Cover, it’s ready to go. Instantly. That’s the work of flash storage. It’s fast and reliable, so you can get to your apps and do whatever you need to do, pronto.
The new iPad features a Retina display with four times the pixels of iPad 2 and quad-core graphics. How much of an effect does that have on battery life? Almost none. You still get up to 10 hours of power to read, watch, play, write and create whatever you want, all you want.
The new iPad features Apple’s 5-megapixel iSight camera. Designed with advanced optics, it lets you shoot gorgeous photos and 1080p HD video.
The 5-megapixel iSight camera features a backside illumination sensor that captures great-looking pictures whether by sunlight or candlelight. Autofocus, tap to focus and tap to set exposure functions mean every photo you take instantly becomes a frame-worthy gem. And with built-in face detection that automatically balances focus and exposure across up to 10 faces, there’s more room for more grins. So everyone look at iPad and say “Cheese”.
Sometimes life takes you by surprise. You’re reading a best-seller on your iPad waiting for the morning train when you spy a gifted performer on the platform. Or you’re browsing the web on the sofa when your dog trots by wearing your daughter’s tutu. The iSight camera on the new iPad lets you capture all these unpredictable, beautiful and hilarious moments. In 1080p HD, no less. And with automatic video stabilisation, your recording is free of bumps and shakes. Which is a big advantage when you’re laughing uncontrollably.
Megapixels matter. But the quality of a photo is determined by other things too — like the camera’s optics, image signal processor and software. The iSight camera uses advanced optics to give you the best picture possible. With an ƒ/2.4 aperture and a five-element lens, it captures light efficiently to produce a sharper overall image. And the hybrid infrared filter — typically reserved for expensive SLR cameras — keeps out harmful IR light for more accurate, uniform colours.
ULTRA FAST WIRELESS
Built with the latest in wireless technology, the new iPad lets you connect to fast data networks around the world.
You use your iPad a lot, so you want it with you wherever you go. The new iPad offers the most comprehensive support for networks around the world. It’s designed with mobile antennas that access a larger frequency spectrum. That means you can get online almost anywhere you are. You can even pop in a local SIM card to get a connection when you’re travelling.
The new iPad supports fast mobile data networks around the world, including HSPA, HSPA+ and DC-HSDPA.2 So you can browse the web, stream content or download a film at incredibly fast speeds: up to 21.1 Mbps with HSPA+ and up to 42 Mbps with DC-HSDPA.
Where supported, iPad can share its high-speed data connection as a personal hotspot. You can connect up to five devices — such as a MacBook Air, an iPod touch or another iPad — over Wi-Fi, Bluetooth or USB.